Penang – An Island City making waves in the Indian market.

The Indian outbound market was in continuous search of something NEW in Malaysia, and after long last… PENANG!

Penang is a new island city with a hill. The destination has then started gaining attention as the most well-sought NEW product in India recently. The credit goes to Penang Convention & Exhibition Bureau (, which consists of a bunch of young talents who truly believe in marking Penang off everyone’s bucket list from year 2018 onwards. Leading the Penang sales mission is Mr. Ashwin Gunasekeran, who is a great visionary CEO succeeded in finding a balance between leisure and MICE for Penang in an emerging marketing like India.

The roadshow covers Kolkota, New Delhi, Mumbai & Bengaluru.

The well-organised B2B event consists of one-to-one meeting scheduled between the buyer and the seller, Sales Incentives for travel partners, Media Fam tour offers, and even a social media contest has received numerous accolades from the industry leaders and the trade partners. The overcrowded meeting rooms acted as the witness for such effort. As per Indian trade feedback, they said it was a power-packed & engaging roadshow and it definitely was a new experience for them.

The Penang delegation was excited as the Indian trade showed amazing interest for destinations weddings, conference groups, and even film-shooting. Some of the organisations have managed to confirm a few of those bookings already. For more information and updates regarding the roadshow please visit