SINGAPORE, 19 April 2017: Singapore’s big three, Changi Airport Group, Singapore Airlines and Singapore Tourism Board, have extended their joint partnership for another three years funded by a record SGD33.75 million investment.

The joint promotional fund will be used to sell Singapore as an attractive stopover and twin it with other destinations in the region.(1)

Efforts will focus on promoting Singapore as a stopover or twinning destination to travellers globally. The previous approach targeted just travellers from specific long-haul markets such as the US and Europe.

Twinning looks for destinations that can compliment Singapore for example a beach resort destination that can be sold side-by-side with Singapore a modern shopping and urban entertainment destination.

Another focus of the partnership will woo business and MICE (Meetings, Incentives, Conventions and Exhibitions) visitors.

The partnership will also refresh the Free Singapore Tour (FST), which provides transfer passengers with a free taste of Singapore’s offerings.

FST will be expanded to include more authentic experiences curated based on travellers’ interests, such as a foodie tour where participants get to sample a popular local delight.

The Free Singapore Tour pulled in 59,000 passengers last year, up 8% from the previous year.

As of April 2017, it was rated as one of the top ten tours on popular travel website TripAdvisor’s “Top Tours in Singapore”[2].
Changi Airport Group’s chief executive officer, Lee Seow Hiang, said: “By collaborating closely with airlines and the travel industry, we can grow passenger segments, such as MICE and transfer passengers. With encouraging results from the current partnership, this second collaboration strengthens all parties’ efforts to raise awareness of Singapore as a stopover point and as a destination.”

“This partnership reflects Singapore Airlines’ commitment to further developing our home base at Changi Airport and promoting Singapore while leverage the SIA Group’s strengths to increase inbound travel to and through Singapore,” said Singapore Airlines chief executive officer, Goh Choon Phong.

“STB’s collaboration with CAG and SIA is a prime example of how we partner with industry players for tourism success. This partnership between our airport, national carrier and national tourism body is a powerful one that has helped to boost Singapore’s tourism growth in the recent years. The renewal of this partnership reflects our confidence that we can continue to cooperate fruitfully to better serve our visitors and drive tourism outcomes,” said Singapore Tourism Board chief executive Lionel Yeo.

[1] Twinning: Travelling to two destinations on one itinerary; an example would be pairing a city destination with a beach getaway.

[2] Accurate as of 17 April 2017.

source : TRW