KUALA LUMPUR: Datuk Siti Nurhaliza Taruddin has been appointed Malaysia’s tourism adviser to boost visitors’ arrivals through her performances abroad.

The popular songstress is among nine personalities appointed to the post.

“All this while, I have used every opportunity possible as an artiste to promote my country when performing abroad,” she said.

“So this time, under the Tourism and Culture Ministry, my task will be easier,” Siti Nurhaliza said. “And, I can widely promote the beauty and special things about Malaysia,” she said after receiving the certificate of appointment on Thursday night.

The certificates were presented by Tourism and Culture Minister Datuk Seri Mohamed Nazri Abdul Aziz.

Siti Nurhaliza also intends to promote the breathtaking scenes and sights of Malaysia via social media accounts.

Another celebrity, world-renowned shoe designer Prof Datuk Dr Jimmy Choo, said as he always travelled to different parts of the world, he would use the opportunity to talk about and promote Malaysia.

“Because I am Jimmy Choo, they will interview me. And, I won’t only talk about shoes but also about my country, its tourist attractions and its culture,” he said.

The others are businessman Tan Sri Syed Mohd Yusof Syed Nasir, Datuk Jeffery San­dragesan, famous 80’s singer Datuk Sheikh Abdullah Ahmad (Datuk Shake), celebrity chef Datuk Ismail Ahmad, diving ambassador and conservationist Clement Lee, Korean successful businessman and tourism industry expert Datuk Lee Jin Bok and singer-songwriter Yunalis Mat Zara’ai (Yuna).

Nazri said the Tourism Adviser Programme, started in 2009, was an initiative to engage prominent, well-established and influential Malaysians in various fields, either living abroad or in Malaysia, to promote the country among their circle of friends, fans and contacts.

“You can spend millions in advertising and promotions but negative word-of-mouth will eventually bring you down,” he said. — Bernama