With visitor numbers in the decline Singapore has cause to worry and has set updated tourism campaigns to present a better tourism picture for lucrative tourists. The global marketing campaign will be launched in June, which will mark Singapore’s Golden Jubilee.
Visitation to Singapore has fallen by 7.4 percent since last year according to the readings taken in March which registered 1.2 million visitors coming to the city.
To draw more tourists from its largest source markets China and India and also with intentions of wooing more global tourists, the Singapore Tourism Board (STB) is investing about S$20 million in the campaign to provide tourists with the best of Singapore experience. The city has been observing a consistent fall with visitors decreasing by 6.1 per cent to 3.64 million in the first quarter of the year.
There has been some positive growth from new markets like South Korea and UK. China and India continue to be top markets for Singapore. The city has suffered losses in the number of visitors but has seen a gain in the length of stay from visitors in the first quarter of the year.
STB will team up with airlines, hotel, retail and F&B partners for promotions and special deals to attract tourists and making staying in Singapore convenient and attractive for tourist.
Experts however feel that Singapore should change its focus from just promoting the city to promoting the entire ASEAN. That would help Singapore gain more visitors.
This year 2015 is expected to be a challenging year for the Singapore tourism feels the STB. Visitor arrival and receipts will increase only by 0 and 3 percent and 0 to 2 per cent respectively.