KUALA LUMPUR, 18 November 2014: Malaysia Year of Festivals 2015, or MyFest 2015, will spearhead the country’s tourism promotions following on from Visit Malaysia Year 2014, the Ministry of Tourism and Culture confirmed recently.

MyFest 2015 will be the country’s biggest ever fiesta of celebrations, events and happenings.

Working together with industry players and stakeholders, the Ministry of Tourism and Culture Malaysia has identified key events, attractions, focus products and marketing strategies.

inside no 8Destination marketing strategies include Putrajaya’s upcoming year-long Skyride Festival, which is a hot air balloon theme park and Marina Putrajaya’s musical fountain.

New events include Asian Symphonies, International Festival of Shadow Plays, Truly Asian Street Food Festival, Kuala Lumpur Lake Gardens Festival, BBKLCC World Fiesta MYOF 2015 and the 1st Craft International Festival. Other strategies include MyFest travel packages and the Countdown to MyFest 2015 and the Grand Launch event.

MyFest 2015 should be a key driver to achieve the National Key Economic Areas goal of 36 million tourist arrivals and RM168 billion in tourist receipts by 2020. The target set for MyFest 2015 is 29.4 million tourist arrivals and RM89 billion in tourist receipts.

The 2015 budget of MYR316 million covers various tourism promotion programmes to strengthen the country’s position as one of the top 10 destinations to visit.

To promote MyFest 2015 and create strong engagement with industry players and stakeholders, the Ministry of Tourism and Culture Malaysia is organising a series of nationwide meeting sessions up to January 2015. The events will disseminate the vision, targets and branding guidelines of MyFest 2015 to gain feedback from the travel industry.