Dubai has become one of the top 10 tourism destinations in the world and can expect to attract more than 15 million tourists from around the globe by 2015, according to Genesis Consulting ME, a dubai based business planning and marketing services provider.
While Dubai is attracting demand from a wide range of segments including corporate and MICE travellers, it is the leisure market that remains the leading sector, contributing over 40% of total room occupancy in Dubai’s hotels, claims Genesis Consulting ME.
Genesis Consulting ME managing director Bharat Kumar said: “The travel and tourism industry has established itself as a key important pillar for the economic growth within the UAE and Dubai in particular. It is the magnet to attract leisure, business and shopping visitors and is the ideal link between the West and East. In terms of marketing and PR services, we will carry on focusing on promoting the growth of the travel and tourism industry and helping to make Dubai the premier visitor destination.”
The company’s report goes on to claim that the emirate’s hotel industry recorded an occupancy rate of 80% in 2012, with an average daily rate of AED 1,030.54 (US $280.58) which was 0.9 percentage point and 8.4 per cent higher respectively than the same period during 2011. Moreover, reports from Ernst & Young and TRI Hospitality Consulting highlighted that Dubai hotels were steady for the first seven months of last year when compared with the same period in 2011 while hotels in Dubai recorded a 10.3 per cent increase in revenue.