Tourism Authority of Thailand will continue its strategy to support four niche markets during the up-coming 12th Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion.
The 12th TTM+ 2013, due to be held 5 to 7 June, will support four niche markets — ecotourism, golf, health and wellness, and weddings and honeymoons.
TTM continues to be hosted at the Exhibition Centre Hall, IMPACT, Muang Thong Thani located in the northern suburbs of Bangkok.
TAT governor, Suraphon Svetasreni, said the travel mart this year marks the 12th anniversary of the TTM+. Visitor arrivals to the country have nearly doubled in this period and the industry itself has undergone phenomenal changes.
“This year, our priority remains unchanged. We will promote niche-market tourism as we move into a new era of marketing and development. This year, it will be more evident than ever as the entire structure of TTM+ is geared towards this strategy and connecting the right buyer to the right seller.”
TTM+ should attract 344 buyers from 51 countries including India, the United Kingdom, Russia and the United States.
A group of smaller, but higher-quality buyers, have also been invited from emerging markets such as Argentina, Belarus, Estonia, Indonesia, Kazakhstan, Latvia, Myanmar, and Ukraine.
Last year, TTM+2012 welcomed an estimated 1,000 participants including 420 sellers and 409 buyers from 61 countries.
As of 12 March 2013, 318 seller organisations had registered including 232 hotels and resorts, 23 travel agents and tour operators, 17 companies from the GMS, 14 entertainment/theme park/cultural products, eight wedding and honeymoon companies, seven health and wellness businesses, five associations, four each for ecotourism bodies and other travel services, two each for golf operators and transportation companies.
To ensure quality representation, hosted buyers will need to pay a registration fee of US$300 (Bt9,600) per delegate, while non-hosted buyers (who pay for their own transport and accommodation) will be charged US$200 (Bt6,400) per person.
TAT will showcase the niche-market products during the pre- and post-tours for the buyers and media. They are:
• Thainess through Supreme Arts: Arts of the Kingdom (New Collections) and Queen Sirikit Museum of Textiles;
• Heritage of Thai Wellness: Thai Herbal Lozenges, the First Thai tradition of Medical School;
• Thainess through Culinary: Thai cooking by the River (Amita Thai Cooking Class);
• Thainess through Trading Street: Chinatown, Sampheng Wholesale Market, Little India, Flower Market;
• New Fun in Bangkok: The Flow House Bangkok, and Thai Wave Park;
• Thainess through Martial Arts: Thai Kick Boxing.
The post-tours include a biking tour to Suphan Buri in the central region, beach resorts of Pattaya, Rayong and Chanthaburi in the eastern region as well as Chumphon, Tao and Samui islands in the South.
The North and Northeast are covered by three connecting routes to the neighbouring countries of the Greater Mekong Subregion. They are:
• Thailand and Beyond Myanmar: Bangkok-Chiang Mai-Lampang-Yangon;
• Thailand and Beyond Cambodia: Bangkok-Buri Ram-Chanthaburi-Siem Reap;
• Thailand and Beyond Lao PDR: Udon Thani–Vientiane–Vang Vieng–Luang Prabang.
In addition, TAT and the Pacific Asia Travel Association will also create a buyer’s forum with session topics such as Creative Tourism, Dynamic Packaging, and ASEAN Economic Community.