Bnagkok :Thailand Convention and Exhibition Bureau will place more emphasis on the Indian market by organising roadshows, while providing subsidies to support Indian companies planning events in Thailand.
TCEB board member and acting president, Thongchai Sridama, said the bureau present focus on short-haul markets, in Asia and the ASEAN+6 countries (China, Japan, South Korea, Australia, New Zealand, and India), will continue. This is in line with preparations for the establishment of the ASEAN Economic Community in 2015.
“Asia is developing as Thailand’s most important MICE generating market, which accounted for 65% of the overall MICE visitors last year to Thailand.”
In 2012, India was Thailand’s largest MICE market. TCEB‘s marketing strategy, which targeted Delhi, Mumbai and Bangalore, resulted in more than 39,000 MICE visitors travelling to Thailand to attend events.
Mr Thongchai added: “This year, TCEB is extending its marketing programme to cover three more major cities — Coimbatore, Mangalore and Pune– which are ranked the highest in the country for economic growth. The dynamic business and industrial growth in these cities offers tremendous potential for meetings and incentive travel.”
Coimbatore’s automotive parts and textile industries have firmly established Tamil Nadu’s status as the second largest city in the car production market as well as confirming it as one of India’s economic powerhouses, whilst Mangalore and Pune are also centres for the auto industry.
These cities also have a thriving machine tools industry as well as a rapidly-growing IT and software development sector. Pune is the site of the Rajiv Gandhi IT Park, Magarpatta Cybercity and the MIDC Software Technology Park.
TCEB will offer attractive promotional campaigns for the three cities including subsidies of up to US$33,000 for corporate clients holding events of over three days with over 1,000 delegates.
TCEB’s second programme, the ‘Step-by-step Campaign’ aims to encourage annual Indian MICE events with over 1,000 delegates to return to Thailand for at least three consecutive years.
The campaign focuses on five business sectors in the Indian market: Direct sales; the automotive; pharmaceuticals; finance and banking; and insurance sectors.
“We also plan to extend our promotional activities to include roadshows to some other Indian cities including Bangalore and Hyderabad.”
TCEB expects the MICE market to grow 5% per year, with around 41,000 visitors to Thailand in 2013, while generating Bt3,300 million in revenue.