Emirates has introduced promotional fares to 43 destinations in the Americas, Europe and Africa to promote it’s a new service, Phuket-Dubai that started 10 December.

The fares to the US start from Bt44,980; South America, from Bt71,360; Europe, Bt36,000 and Africa, Bt38,175.

Initially, the airline operates a daily service using a three-class Airbus A340-300 aircraft. The flight departs Phuket at 0035 and arrives in Dubai at 0435, while the Phuket-bound flights depart daily from Dubai at 1245 and arrive on the tourist island at 2155.

The promotion is for the local market in Phuket, but over the next three months the aircraft should be packed with Phuket-bound holiday makers who connected with the flight at the airline’s Dubai gateway mainly from cities in Europe.

While the promotional fares offer Phuket residents a one-stop service to Europe doing away with the need to travel domestic to Bangkok to catch an international flight, the market is still very small.

The promotion is available for bookings until 31 December only, while departures ex-Phuket are allowed until 31 March next year with a validity of one month.

The fares are inclusive of taxes and surcharges and are subject to change due to currency fluctuations.