Tourism Authority of Thailand estimates New Year activities at Bangkok’s Ratchaprasong intersection could attract as many as 1 million international tourists and generate Bt2,500 million in revenue.

TAT events department director, Wiwatchai Boonyapak, said: “During the last weekend of this month, 24 to 31 December, over 1 million foreigners will flock to the major venue at Ratchaprasong intersection to celebrate the upcoming year which will circulate Bt2,500 million during the period.”

He gave no details of how he reached that conclusion as there is no method of evaluating the nationality or residency of the thousands of New Year revelers who attend the New Year countdown in Bangkok.But it justifies, spending and promotional budgets and no one holds the TAT accountable for its statements or revenue evaluations once an event closes.

Ratchaprasong Square Trade Association president Chai Srivikorn said the association has joined with four public and private organisations– TAT, Bangkok Metropolitan Administration, Royal Thai Police and VISA to host the “Happiness is all around @ Ratchaprasong” campaign to attract shoppers.

“The campaign will attract more than 16 million tourists both Thais and foreigners to the shopping hub and circulate Bt13 billion in revenue during 21 to 31 December.”

Again critics will say it is an exaggerated claim to hype the event without backing up statements with data that could be independently verified.