BANGKOK : Thailand Convention and Exhibition Bureau outlines a three-year strategic roadmap (2013 to 2015) that it claims will help boost exhibitions in the country.
It will involve developing a strong network of business operators across ASEAN region to support TCEB’s marketing plan to build more exhibitions in Thailand with a regional focus.
TCEB board member and acting president, Thongchai Sridama, said TCEB will target industries with high production and export potential. The new strategy should boost Thailand’s exhibition industry by 30% to generate Bt30 billion by 2015.
“Exhibitions will grow as ASEAN prospers. Close cooperation between public and the private sectors is
crucial to the success of ASEAN Economic Community implementation.”
TCEB will adapt its role over the next three years according to the strategy.
• 2013: It will strive to be a connector/facilitator to help the private sector grow business networks;
• 2014: It will assume the role of a marketeer/partner who helps operators promote their business overseas, develops marketing campaigns and provides comprehensive support and services;
• 2015: In the role of a creator/initiator, it will focus on attracting mega-international events to visit Thailand.
This will help emphasise Thailand’s potential as the platform for international exhibitions.
news courtesy: Tatnews